There was something about this story that seemed obvious, impossible and yet what a great business life model.
What at first impression seemed like a story where everything just fell into place really came upon reflection, to be a story about someone who built a self propelling business by staying true to a series of core principles.
I glimpsed parts of a presentation recorded on A-PAC by Professor Sampford some time ago and it gave a definition to Dilema vs Temptation, to Lying, to Misleading, to Persuading.
Dilema = Principle 1 OR Principle 2
Temptation = Principle BUT the alternative leads to Personal Gain.
Lying = using a False Statement to induce a False Belief
Misleading = using a True Statement to induce a False Belief
Persuading = using True Statements to induce a Belief in what you Believe.
John 1/6/11
There is something about this book that makes you think ' ah, thats what is happening ' and gives you a guide to how some have done it and how others could do it.
Published in 2010 by Portfolio Penguin, I was made aware of this book by a reference to it by Seth Godin.
Linda sees the Mesh design as Durable, Flexible, Reparable and Sustainable and in many ways these businesses develop into something that their users drive by thinking aloud (very aloud & very quickly).
I enjoyed this book because in so many ways, it is the complete package. A mixture of packaging, graphics and then the writing that tells a story about a journey.
http://www.greensugarmerchant.com/
Something I always find interesting and stimulating is Seth Godin's Blog. Always thoughtful, it provides new insights into thinking about things and I find that it deals with a world that some people are already living in, some people are about to enter (willingly and unwillingly) and a world that is inevitiable.