I enjoyed this book because in so many ways, it is the complete package. A mixture of packaging, graphics and then the writing that tells a story about a journey.
http://www.greensugarmerchant.com/
I was introduced to the book through a series of blogs that Chris Tan had written and posted on the FIABCI website. I read the book in December 2010 and it is a book that I see as a 'catalyst for change' in many peoples personal & business lives. From sensing an opportunity, to creating an opportunity, to capitalising on an opportunity - it is all there and it is all underpinned by a whole of person, whole of company delivery of service!
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