There was something about this story that seemed obvious, impossible and yet what a great business life model.
What at first impression seemed like a story where everything just fell into place really came upon reflection, to be a story about someone who built a self propelling business by staying true to a series of core principles.

There is one song writer who has been able to put so many of our unspoken feelings into words and that is
Eric Bogle!     www.ericbogle.net     
 For me personally , there are 3 songs in particular that resonate.
 
No Man's Land
............did you really believe them when they told you 'The Cause'?
            did you really believe that this war would end wars?

Lifes storms come and go
Some with warning
Some without
Some destructive
Some exhilerating
All make us focus, think
Make us different
Sometimes we retreat
Seek shelter and comfort
Only to reappear when we feel safe
Sometimes we do not care or cannot care
We are weathered but the storm passes
Sometimes we let the storm sweep us away
To a new life, new surrounds, as a new person
We all have our storms
To storms we are nothing

I glimpsed parts of a presentation recorded on A-PAC by Professor Sampford some time ago and it gave a definition to Dilema vs Temptation, to Lying, to Misleading, to Persuading.
Dilema = Principle 1  OR  Principle 2
Temptation = Principle  BUT  the alternative leads to Personal Gain.
Lying = using a False Statement to induce a False Belief
Misleading = using a True Statement to induce a False Belief
Persuading = using True Statements to induce a Belief in what you Believe.
 
John 1/6/11

There is something about this book that makes you think ' ah, thats what is happening ' and gives you a guide to how some have done it and how others could do it.
Published in 2010 by Portfolio Penguin, I was made aware of this book by a reference to it by Seth Godin.
Linda sees the Mesh design as Durable, Flexible, Reparable and Sustainable and in many ways these businesses develop into something that their users drive by thinking aloud (very aloud & very quickly).